Less is more

Beyond Aesthetics

Design intertwined with Words: 

A Visual Journey

Every project is a chance to tell your story—visually, verbally, and memorably.

 

Social Media Image for an architectural firm
Blanca Rosa Gutiérrez StudioMadrid, Spain and Mexico


A multidisciplinary creative design studio
with a proven track record in Madrid, New York City, and Philadelphia, offering tailored design services to companies and professionals across industries.

My design services are built on this principle, combining strategy, creativity, and purpose to elevate your brand. We begin by helping you identify and shape a strong visual identity through comprehensive brand management, including logos, stationery, business cards, identity manuals, websites, and newsletters.

To promote your presence, we craft functional and eye-catching marketing materials for events, conferences, and trade show stands. We then sharpen your brand’s impact through thoughtful, smart design that strengthens relationships with your audience.

Finally, we highlight the unique attributes that set your brand apart, ensuring consistency and clarity across all communication.

EDITORIAL DESIGN

Art Director

Lebhar-Friedman, NY
2000-2007

PHOTO DESIGN

Photo Book

Sit Down and Relax

Madrid, Spain
2013

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CORPORATE DESIGN

Photo Book

Sit Down and Relax

Madrid, Spain
2013

 

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Visual Narrative

Design That Tells Your Story and Engages Your Audience

With over 25 years of experience in both offline and online environments, we craft well-balanced, high-quality designs that reflect your brand’s core values—helping you stand out, be recognized, and stay remembered.

We believe great design is more than aesthetics—it’s about meaningful communication. That’s why we care as much about your words as your visuals. Because the way you deliver your message shapes the connections you build.

Collaboration is at the heart of our process. We listen closely, work with clarity, and bring your ideas to life—turning abstract concepts into striking, purposeful visuals.

Corporate Image for 562 endodontics
Promotional Brochure (inside pages) | London, Canada

Coaching Sessions

100 % Online sessions 
Zoom, Microsoft Teams, Google Meet, FaceTime, WhatsApp

Contact info

Email: cristina.urdaneta@gmail.com
Mobile: + 34 634 896 941
IG: @minthinkpieces